Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

I had never planned on having a career in event planning, but sometimes you just fall into something because you're good at it. All of my family members have been doctors, lawyers, businessmen, and other professionals. Needless to say, careers in event planning were not on the menu.

As a matter of fact, I never would have thought of considering an event planning career if one of my friends had not asked me to organize her wedding. She was pretty broke at the time, and could not afford to hire a professional event planner for what was, essentially, a pretty low-profile, down-to-earth event. I was pretty nervous about it at first, but she insisted that I would do fine. It turns out that she was right. Everything just came together. My ideas for it were pretty good, and I was able to put together different people's priorities in a way that no one had been able to. Up until I took charge, the bride and groom could never agree on everything anything, but I somehow managed to negotiate a truce between the two and cut down on the hassle tremendously.

They both thanked me profusely. They were quite amazed at the job I had done, and told me that I should think about going into careers in event planning. At the time, I thought they were just flattering me. Nevertheless, that spring I get a job with a wedding planning company. At first, the tasks I was doing were pretty basic. Help serve food, print out invitations – that sort of thing. Nevertheless, they liked my ideas, and I ended up advancing through the ranks quite quickly. Soon the owner came to me and told me that I should go to an event planning vocational school. My talent was too great, he said, to waste doing menial labor for a wedding catering business. The best careers in event planning, after all, involve running your own business

I didn't know it at the time, but you do need to go to school to have careers in event planning. Nevertheless, what was true then is true today – it really does help you to advance quicker, and makes it easier to get jobs, if you have some kind of formal training that you can point ...

Up until only a few years ago, careers in communications were pretty rare. Business people are pretty practical folks, and like all practical folks that can be a little thick from time to time. The traditional image of the office as a place where bosses give orders for underlings to obey is only just starting to dissolve in favor of an image that has more to do with cooperation and communication than a hierarchy. Getting everyone to work together in an atmosphere of teamwork is much harder than just having some people tell other people what to do. It requires good communication skills, sophisticated policies, and even interpersonal training. This is why there is such a big boom in careers in communications.

Nowadays, as a matter of fact, you can go almost anywhere with a career in communications. Careers in the communications field are available for broadcasters, copywriters, public relations representatives, workplace analysts – the list goes on and on. Even school districts are beginning to hire communications consultants to facilitate better rapport between teachers and students. More and more, the world is run not on raw material, but on raw information.

For some people, it can be difficult to tell whether or not they want to have a communication career. After all, there are so many different paths to get their that it is difficult to describe the type of person it appeals to. Some communications specialists are very verbal people who have a great sense of interpersonal skills. Other ones are surprisingly shy and introverted, but with intense linguistic abilities and the ability to understand unspoken power structures. Some people start as communications majors, others with advertising degrees, and others with more traditional liberal arts programs. All of these paths to careers in communications have the same end result, but they tend to attract different people.

In my case, careers in communications were a natural choice. You see, as a fiction writer I had to face the fact that it might take me a while to be able to make a living doing my chosen craft. I did ...

Most people will tell you that when you want to get ahead, you have to do some career planning. The problem with that is that most have no idea what this means. For the longest time, this was not something I thought about, but it does make sense to think ahead, even if you don’t know what you are supposed to be thinking ahead to. In other words, aside from dreaming, how do you plan your career?

Most people who need help with career planning find someone who has been around and can mentor them. This gives them a chance to see where they can expect to be in ten or fifteen years, and also gives them a leg up on where they should go and what they should do next. Career planning is never the same for each person, but by watching and learning from someone else, things may suddenly fall into place in your mind. Ideas and hints always lead to the answer as long as you are paying attention. In fact, you may find that by watching others you learn their success secrets and they have no idea that they are giving themselves away or giving you a leg up.

Some are good at career planning, and they instinctively know what to do. They know how to negotiate the best salary, and when they should ask for a promotion. They may have ties with others in the business that aren’t at the same company. This networking can often point to job leads that are not known to the general public. Some of the best positions are never advertised, but are filled by word of mouth. Those who are on top of career planning know this, and they also know when they are ready for that next challenge.

If you don’t know a lot about career planning, don’t give up on yourself. Listen to what your dreams tell you, and that can give you answers you can’t find anywhere else. Sometimes we go into a career thinking one thing, but we end up going in another direction. That’s okay too, as career planning should be a day by day thing. If you find your goals change, that is the way it should be for you. Go ahead and modify your plans so you are going in a direction that makes you feel good and gives you a sense of ...

Every artist comes across the same question at some point: what kind of work is feeding my muse, and what kind of work is selling out. Although this question seems pretty relevant when you're a teenager, it becomes somehow less important as you get older. Don't get me wrong – there are certain things that you should always treasure. You should always make sure that your own artistic projects stay true to your vision. Not doing so invites disaster. Nevertheless, that doesn't mean that you can't take jobs on commission. Look at it as an opportunity to refine your craft and make some money on the side.

Although I have considered myself an artistic photographer for many years, I only recently begun a career in photography. Back when I was in art school, I didn't even bother looking at the career fields in photography. I was so convinced that I was going to become famous overnight because of my astounding talent that I never really planned for my economic future. I assumed that I would earn a living working in a kitchen until I was able to get a few gallery shows. After that, I figured, I would be living the easy life.

When after a few years that did not start, I seriously began thinking about a career in photography. I had an uncle who has spent his whole career in wedding photography, and he seemed to really enjoy it. He is quite a talented artist, but he doesn't mind doing some wedding photo shoots to pay the bills. He lives in a nice house, takes good vacations, and seems to make a lot of money. The more I thought about it, the more thought a career in photography might be for me.

Nowadays, it is easier than ever to start careers in photography. Digital cameras make everything simple. If I had had to set up a dark room with a professional film camera and the other classic photography equipment, it would have taken me a long time to get started. As it was, all I had to do was buy a few new lenses for my camera and get to work. ...